Most of the countries are into their 6th month of the pandemic. While we have witnessed enormous shifts in business and personal life as well, there are still markets that increasing, mainly thanks to the power of software development.

Due to digital tools, many companies managed to keep their employees working and safe at the same time. Work from home becomes from extra benefit companies used for differentiation, one of the most used concepts during the pandemic. Today work from home is more of a basic necessity than an extra benefit for companies that are able to use digital work. And this results in the growth of IoT systems.

But how?

A shift in consumer behavior

However, this shift in our lives impacted many markets differently. Hence the rise of eCommerce and its complementary businesses as well as the rise of fitness and wellbeing applications. Also, we witnessed a rise in interior design related products.

As people spend most of their times at home, they need to

–              stay fit and compensate for the lack of physical activity,

–              they need to be mentally healthy compensating for the lack of social interaction and

–              invest more in the comfort of their home offices.

Business giants entering the wearable devices market

These shifts in consumer behavior were very soon recognized by the biggest businesses. So they entered the market of wearables fueled by IoT.

Apple’s just announced its Fitness+. Amazon got into this market with Halo, its health & wellness brand. Fitbit offers its customers guidance via its app Fitbit Premium.

IoT and the wearable devices market size

According to data from the International Data Corporation, this year we’ll see a total of 396 million wearable devices shipped. This means almost 15% of growth compared to 2019. Despite the pandemic, this number will rise to an expected 637 million in 2024.

There have long been forecasts that IoT will be increasingly important in the future. Hence the increased need for software developers in this business expertise.


At AROBS, the almost 1000 IT specialists are working on verticals according to business expertise. The IoT vertical is hence creating software for projects implying small devices to more complex ones like home automation and smart farming.

Every sign point to a successful future for companies venturing into IoT.


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