PRIVACY POLICY

How Incredible Things handles information across its editorial, advertising, and digital services

Effective Date: June 22, 2026

This Privacy Policy explains how Incredible Things (“we,” “us,” or “our”) collects, uses, shares, and protects information when you visit or use our website, newsletters, contact forms, contributor channels, advertising features, and related services (collectively, the “Services”).

1. Information We Collect

We may collect information in the following ways:

Information you provide

  • name, email address, phone number, mailing address, and message content when you contact us;
  • newsletter signup information and communication preferences;
  • story tips, contributor submissions, photographs, video, press materials, and related editorial submissions;
  • transaction, shipping, or billing information if we offer a purchase, subscription, giveaway, or other transaction feature; and
  • information you voluntarily provide through forms, surveys, contests, promotions, or social channels.

Information collected automatically

  • device and browser information, operating system, IP address, approximate location derived from IP address, referring and exit pages, and log data;
  • cookie identifiers and similar technology identifiers;
  • pages viewed, links clicked, timestamps, engagement activity, and other usage information; and
  • advertising, analytics, and measurement information generated through cookies, pixels, SDKs, tags, and similar technologies.

Information from third parties

We may receive information from service providers, advertising and analytics partners, social-media platforms, contest partners, payment processors, or publicly available sources when you interact with our content or services through those channels.

2. How We Use Information

  • operate, maintain, personalize, secure, and improve the Services;
  • respond to messages, requests, submissions, and support inquiries;
  • send newsletters or other communications you request or consent to receive;
  • analyze audience behavior, measure content performance, and understand how the Services are used;
  • deliver, measure, and manage advertising and sponsorship activity;
  • process purchases, subscriptions, promotions, or other transactions when offered;
  • detect fraud, abuse, security incidents, and violations of our policies; and
  • comply with legal obligations and enforce our agreements.

3. Cookies, Analytics, and Advertising Technologies

We and our service providers may use cookies, web beacons, pixels, tags, local storage, and similar technologies. These technologies may be used for essential site functionality, preferences, analytics, security, advertising, frequency capping, fraud prevention, and measurement.

You can manage many cookies through your browser settings. Depending on your location and the technology in use, you may also see a cookie-consent tool, an advertising-preferences link, or a “Your Privacy Choices” link on the Services. Blocking certain technologies may affect features or site performance.

4. How We Share Information

We may disclose information to:

  • service providers that help host, secure, analyze, operate, email, support, or monetize the Services;
  • advertising, analytics, measurement, and technology partners that support advertising or audience insights;
  • payment processors and transaction providers when a purchase or subscription is offered;
  • business partners involved in an approved promotion, event, or contest, where disclosed to you;
  • law enforcement, regulators, courts, or other parties when required by law or necessary to protect rights, safety, and security; and
  • a buyer, successor, or other party in connection with a merger, sale, financing, reorganization, or transfer of business assets.

We do not sell personal information for money in the ordinary sense. However, some advertising or analytics disclosures may be treated as a “sale” or “sharing” under certain U.S. state privacy laws. Where required, we provide applicable opt-out choices through the Services.

5. Email Communications

You may receive newsletters, promotional messages, or service communications when you sign up or otherwise consent. You may opt out of marketing emails by using the unsubscribe link in the message. We may still send non-promotional messages about a transaction, account, legal notice, or service request.

6. User Content and Public Information

Information you choose to submit for publication or public display – such as comments, contributor bios, reviews, photos, social handles, or other submissions – may become public. Please do not submit sensitive personal information in public areas of the Services.

7. Data Retention and Security

We retain information for as long as reasonably necessary for the purposes described in this Policy, including to operate the Services, meet legal obligations, resolve disputes, enforce agreements, and maintain records. We use reasonable administrative, technical, and organizational safeguards, but no online system is completely secure.

8. Children and Age-Appropriate Use

Incredible Things is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can take appropriate steps to address the information.

9. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information; to object to or restrict certain processing; to withdraw consent; or to opt out of certain targeted advertising, sale, or sharing practices. We may need to verify your identity before responding to a request.

To exercise a privacy right, contact us using the information below or use any applicable preference or opt-out link made available through the Services. Authorized agents may submit requests where permitted by law, subject to verification requirements.

10. California Residents

California residents may have rights under the California Consumer Privacy Act, as amended, including rights to know, delete, correct, and opt out of certain sales or sharing of personal information, subject to applicable exceptions. Where required, we will honor opt-out preference signals and provide a “Your Privacy Choices” option or similar mechanism.

11. EEA, UK, and Other International Visitors

If data-protection laws such as the GDPR apply to your use of the Services, you may have additional rights, including access, correction, deletion, restriction, objection, and data portability. Our legal bases may include consent, legitimate interests, contract performance, and legal obligations. You may also have the right to complain to a relevant data-protection authority.

12. Third-Party Links and Services

The Services may link to third-party websites, social platforms, shopping partners, advertisers, or embedded media. Their privacy practices are governed by their own policies, not this Policy. We encourage you to review the privacy policies of third parties before providing them information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version and update the Effective Date. Your continued use of the Services after an update means you acknowledge the revised Policy to the extent permitted by law.