The type of business you run doesn’t matter, but staying ahead of prospective clients is crucial. One of the most effective ways to achieve this is with mobile marketing trailers. Whether you’re parked on the street, shopping mall, or cruising in traffic, these vehicles advertise your brand 24/7.
Mobile marketing vehicles are trailers, trucks, or cars designed to advertise your brand. Most of these vehicles have an exterior vinyl wrap with your company name and logo. Also, others have uniquely designed interiors with graphics and props used to immerse potential customers in your brand. Mobile marketing trailers are an extension of your business used to market your brand everywhere you go.
Uses of Mobile Marketing Vehicles
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Creating experiences
Using a trailer as your marketing vehicle allows you to create an immersive experience for customers. When they step into the trailer, people should be surrounded by your products and services.
Increasing brand awareness
Exposing consumers to your product goes beyond just handing out samples and giving out demos. Music, snacks, and games can keep your customers engaged while still boosting your brand. Additionally, clients who have a great time at your event will probably share their amazing experiences with their pals on social media and other online platforms.
Educating customers
Ensure that you have enough educational materials about your products or services in your trailer. You can run product demos and answer any questions your customers may have.
Training
You can mix up employee, dealer, and distributor training sessions while you’re on the road. Mobile training will ensure that you have everything you need, and people will be happy they don’t have to travel too far for training.
Advantages of Using a Mobile Marketing Trailer
They provide mobility.
The major advantage of mobile marketing trailers is the ability to move from one place to another. This gives it the edge to be used on tours, whether regional, national, or local. If your company has a national tour that will require long drives, a trailer that’s towed behind a truck is easier to use for more effortless movement from market to market.
For a local marketing campaign, you can still use the mobile trailer to detach the vehicle from the trailer once you’re on-site, and then use the vehicle to run other errands.
Gives you brand visibility
When you use a mobile marketing trailer, it will increase your brand’s visibility, as it travels from market to market or parked somewhere. That’s different from when you set up a stand at a market site, and then remove the signage after the event is over or the market closes down.
There are different ways experiential marketers measure these impressions. Still, no matter how you understand it, you’re getting your eyes on your brand daily, which is invaluable, compared to the alternative.
Easy to set up
Many marketing campaigns take a lot of time to set up. Spending hours getting everything just right while fighting the elements is a daunting task. With a mobile marketing trailer, setting up is easy. Get your customized trailer from https://www.craftsmenind.com/, park it, and get started. If you’re at a week-long event, you can leave your trailer on-site, secured, and can move from your home or hotel to the event, saving you time.
It’s also cost-effective. Rather than closing down a tent at the end of your brand activation, all you’re required to do is to close your trailer. This means less staff needed to set up and remove the equipment necessary for the marketing campaign, which saves you money. It’s also safe as you close all your gear and products inside the trailer.
Defined footprint
Unlike a pop-up shop, a mobile trailer gives your on-site footprint some sense of stability. Rather than relying on sidewalls and back walls that are easily spoilt and never seem to fit right, a marketing trailer offers a complete branding experience and enables visitors to spot your venue and know precisely where to enter and exit your activation.
For example, a stage trailer can have an entry and exit point where your customers can enter and experience your brand during the activation, and exit when they are done. You can have your mobile marketing trailer customized to fit your needs. It portrays a more premium look and makes customers more comfortable at the campaign – it feels like they are at a typical brick and mortar store.
Mobile marketing trailers are equipped with electricity and air conditioning.
While the previous benefits are beneficial to you as a brand, electricity and air conditioning are an essential advantage to the potential customers you’re trying to attract. Since most brand activations are planned during summer, the major drawback to consumers is heat. A trailer equipped with air conditioning is a major plus to attract customers to cool down even if it’s only for a few minutes.
This means that you’ll attract more visitors to your brand activation than brands offering shelter from the heat with a tent. While they are there, they can experience your brand, and you can make a lasting impression while getting new customers and maintaining old ones.
Also, a trailer comes equipped with electricity. If you’re activating at events that go past sundown, you can continue with the activation by using lights.
Storage
A marketing trailer comes with endless customizable options. You can have built-in storage units to put your personal belongings during the event. You can also store your products and anything extra that needs storage. You can lock up your products securely after the activation.
Conclusion
Mobile marketing trailers are an amazing way to take your brand on the road. They are easy to set up, and look great when set up in your promotional space and attract customers with their open-plan entrance. Marketing trailers will transport your brand to wherever you need to be in the country. This means that wherever your target audience is, you can quickly increase your brand awareness to a new city with a great experiential marketing experience that will appeal to everyone.
Image Source: BigStock.com (Licensed)
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