Facebook is one of the most popular social media platforms in the world. In fact, the number of its daily active users amounts to more than 2 billion. What does this tell us? This is a great opportunity to find and reach thousands of potential customers.
If you’re thinking about getting into the ecommerce business and establishing your own dropshipping store, it is essential to know the core principles of dropshipping on Facebook.
In this article, we will discuss how to dropship on Facebook and how you can effectively use it to your benefit.
Is it possible to dropship on Facebook?
You might be tempted to launch an online store on the most popular social media platform in the world. You have an opportunity to turn countless potential customers into regular buyers and prompt them to purchase your products right on the spot. However, it might not seem like a great idea in the process. Why?
It all depends on your plans. How many people are you expecting to reach and are you creating a business with long-term plans?
Technically speaking, yes you can dropship on Facebook but how convenient is it?
First of all, you need to understand that your online store is going to represent your business. So, it’s important to carefully choose the platform for your online store.
Ideally, you want a website that looks professionally made, visually appealing, and user-oriented to your customers. It should be convenient in terms of marketing and shouldn’t require significant investments. And most importantly, it should be possible for you to showcase products, accept incoming payments, process orders, and transfer them to the original sellers.
Facebook doesn’t necessarily meet these criteria. So you should turn to a more traditional and convenient solution, which is to create your online store using a website builder, for example, WordPress. This way you’ll be able to create a unique online store according to your preferences and needs.
Can you dropship on Facebook Marketplace?
The Facebook Marketplace allows you to reach out and attract local customers living nearby. This means that as long as they are within your operating area, you can try to showcase your offers to them.
However, you should keep in mind that the Marketplace is only available in 50 countries. Essentially, this is the major downside that makes Facebook impractical for the dropshipping business model.
Therefore, if you want to dropship on Facebook, the best idea is to create a Facebook page of your store and connect to your already existing online store.
Overall, it’s best to use Facebook for promoting your store and its products, and not for managing your business on a daily basis. More and more ecommerce entrepreneurs are incorporating it to advertise their products or services, engage with customers, and drive sales.
How to effectively advertise your dropshipping store using Facebook
Here are some Facebook ads recommendations for you to follow that can help you achieve success:
Test international markets
If you’re planning to create a successful dropshipping store, you shouldn’t focus on one country to advertise to. Instead, you should target various international markets that show considerable interest in your offers.
Direct traffic to your product page
If you direct traffic to a product page, it converts much better than directing traffic to your homepage. You’ll make it much easier for the customer to make a purchasing decision and place an order, and most likely, it will improve your store’s sales performance.
Create simple ads
A basic ad with a product image that is straight to the point works best. Select the most visually appealing picture and write a short sentence promoting that product, something like “Up to 50% off TODAY only.”
Test and optimize
It takes some time to determine what products are the most demanded and create an appropriate ad for it. Don’t be afraid to test different variations of advertisements to see which work best.
Scale your advertisements
Scaling can be tricky as you need to diligently evaluate what ads have the lowest cost per conversions but are receiving the fewest number of impressions. What you need to do is create new versions on the basis of those ads and set specific targeting options to get the best results.
Everything comes down to testing out and experimenting with Facebook Ads. The more you experiment, the more you are likely to create a winning advertisement.
All in all, Facebook can serve as a great instrument for marketing purposes. However, we wouldn’t recommend establishing a dropshipping business on this platform. Instead, try using a more convenient and traditional solution where you can have all the wonderful aspects of a dropshipping business store.
Hopefully, this article was informative and helpful to you and will be useful in creating successful advertisements for your dropshipping store. Good luck to you in your future endeavors!
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