If you’re looking for new ideas for promoting your business, custom patches might be an option worth exploring. As a marketing instrument, custom patches are pretty effective. They are also hardly used by small businesses, and this gives the impression that the company being promoted on embroidery is big and established. To help you get the most out of custom patches, here are a few tips:

1. Enhance brand awareness

Custom patches enhance a business’s exposure and accelerate its growth. Your loyal customers will stick them on their laptop and phone cases, jackets, hats, backpacks, and desks, helping expose your business to their friends, family, and colleagues. It also serves as a reminder to them to come back and do more business with you. Patches come in a wide variety of designs. Customize your patches online with ultrapatches.com and take your branding to the next level. 

2. Create confidence in your business

Custom patches can be handed out to both your employees and your customers. If you offer at-home services, you can have your employees wear company merchandise with patches on them whenever they visit a customer. This makes it easy for your representatives to identify themselves and builds customer trust and confidence in your business.

3. Round out marketing content

If you upload videos of your business on YouTube and other platforms, you can get all the featured employees to don custom patches. This way, viewers will learn from the video and know who is responsible for it. You can also request the same of your marketing partners if you use influencer marketing to promote your products.

4. Promote your Corporate Social Responsibility (CSR)

If you want to promote a cause other than your business, custom patches will help you pass the message in a subtle yet effective way. For instance, if you want to raise awareness about depression on Mental Health Month, you can create space for it in your patch design and share it with your employees and customers. You can include your business name or logo in it, so it indirectly promotes your brand in the process. However, it’s good to ensure your brand logo doesn’t upstage the primary message.

5. Promote your products in events

Trade shows, seminars, and sports events are all great ways to sell your brand to the public and other brands that might want to partner with you. However, you may not enjoy the full advantage of your employees’ great performances if they are hard to link to your business. Your employees should always have their branded merchandise on whether it is a competitive event or not. Unlike fully branded outfits, patches are quick to create and will save you money and resources while coming off as equally effective.


Custom patches are an age-old brand promotion technique. The fact that they have stood the test of time in the face of new and more advanced marketing approaches means they are practical and will add to whatever strategy you have in place.

Image Source: BigStockPhoto.com (Licensed)


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