Search engine optimization (SEO) and pay-per-click (PPC) are some of the best digital marketing techniques. If they can work for other businesses, then why not for law firms?

No doubt about the fact that we use money to get money. One of the best ways of growing your business is by identifying and implementing the best marketing strategies.

You need to identify a cost-effective digital marketing strategy that will bring value to your money. SEO and PPC are some of these strategies.

PPC for Lawyers

The reason why most law firms use PPC advertising is to bypass the line and rank high on Google search engine results. Many firms use thousands of dollars on PPC adverts to avoid the hassle and trouble associated with SEO marketing.

While for many law firms, it is a shortcut to increase their online visibility and attract customers, PPC is not a cost-effective digital marketing strategy.

PPC for lawyers works best when it is used hand-in-hand with legal SEO. This is because legal SEO campaigns may take some time before they pick up. That’s when PPC can come in and fill the gap

Benefits of PPC for a Law Firm

Despite the fact that PPC advertising can prove costly, there are several benefits associated with it. Here are some of the benefits:

1. Lawyers Can Target Customers Directly

One major advantage of PPC is the ability to target customers directly. This can easily be achieved by combining PPC with your SEO marketing strategy. This will help you target local clients more effectively.

For example, if you are placing PPC ads on Yahoo, Bing, or Google, You can easily target users based on the question they use to search for information.

2. It Brings in Leads While the SEO Warms Up

Although a legal SEO campaign is cost-effective, it can take some time before you start enjoying the results. 

PPC can drive a lot of traffic to your website as you wait for organic search from the SEO marketing strategy. As soon as you start seeing organic rankings, you can then scale down on PPC ads

3. Flexible Budget Option

Another major advantage of PPC advertising is the ability to control your budget. Since PPC ads can be customized, you are able to decide how small or large your ad campaign will be. 


The more money you spend on PPC, the higher you will rank on various search engines.

Benefits of SEO to Law Firms

As mentioned earlier, SEO and PPC go hand-in-hand. Although the two marketing strategies can be used separately, combining them can help produce maximum results. 

Below are some of the benefits of SEO for law firms:

1. Content Optimization

One of the major benefits of Search Engine Optimization (SEO) is its ability to optimize your websites. SEO involves creating content using specific keywords that make it easy for users to find your business online.

With proper implementation of an SEO marketing strategy, your website will rank on the first page of Google and other search engines within a short time. 

2. Content marketing

Search engine optimization largely relies on the use of content. This means lawyers can publish content on various subjects related to their practice and use them for marketing purposes. 

The reason why most lawyers opt for digital marketing is to increase their number of clients and make more money. Lawyer content marketing is the more relevant and interesting content you generate and post to your website, the more traffic you will build.

3. Online visibility

There’s no doubt that SEO is a great way of improving the online presence of many businesses. 

Lawyers can equally take advantage of SEO to improve their online presence by ensuring their websites rank on the first page of Google search results.

4. SEO Establishes Credibility

Online reviews are very important for any business or law firm. Many people will first check your law firm’s reviews before they decide to hire your services or not. That’s why you should use SEO to improve your online reviews and attract more customers.

In a nutshell, there are several benefits that come with SEO and PPC marketing. Combining the two strategies can yield maximum results.

 

 

Image Source: BigStock.com (Licensed)