One of the dilemmas every course-creator faces is how they should price their online courses for people to buy it. What’s the average cost per digital program, especially if you are offering it the first-time? Is it ideal for providing discounts or payment plans? 

Aside from thinking of how to market your digital program, believe it, it’s even harder sometimes to convince a person to buy what you offer if they don’t need it. Students that don’t see the value of what you have won’t appreciate it. It’s like providing meat for a vegetarian or vice versa. If your price is high, chances are you’ll not meet your target goals. If your price is lower, there may be too many deals, and the real value of what you offer is lost. 

It’s time to set the right mood and price for a valuable online course; here’s how you should set the best price for your digital program. Read along. 


How Do You Set The Right Price For Digital Course

There are a variety of variables you need to consider when setting the best price to charge a digital course. You have to begin with a few yet essential questions for you to determine the price.

  • Determine and make a clear view of how much the program costs you during production.
  • Next is to check how much payment you need to achieve for you to recover all your production costs.
  • Include everything you used when creating the course, from time, investment, monetary funds, or tools.
  • Analyze the business or your company budget if it breaks even.
  • Aim to exceed your total investment cost and gain the right profit margin. 

Once you have answered all the questions above, you can easily do a little math and get an average cost for your digital course. There are popular platforms that help you create classes easily, with a bit of investment. Some names will surely ring a bell like top competitors, Teachable vs Podia; they are your top choice if you want an excellent platform for building digital courses. Both offer exceptional features designed for learning and management systems. 

Online course prices vary per course creators. However, if you start and test the water, build a digital presence, and followers, you can begin building short systems at about $100 to $200. Short digital courses are simple, quick to create, and allow you to generate income fast. 

With short courses, you can test ideas, accommodate your target audience’s feedback, improve overlooked topics, and build substantial digital followers who can begin the learning phase with you. Then you can start investing money on more significant courses since you already create a target audience from your previous program. 

Once you have established your reputation and gather an excellent fan base volume, you can decide if you want to sell courses that cost $1000 or more. As you move forward, you can start increasing the value of your methods. 


Essential Factors That Affects Digital Course Pricing

There are essential factors that affect digital course prices. Here’s a quick overview to help you decide: 

  1. The value that you offer and what your students get from you. 
  2. The marketing or sales strategy you use to develop and promote your program.
  3. The quality of content that you offer. 
  4. The unique value that your students or people will get with the course that you provide.
  5. Showing your students various options to various available methods with a different value for the price they pay.
  6. Determine how much is your target income from the program that you offer. 

Why Should You Charge More With Online Courses?

While aiming to charge more makes other content course creators feel guilty, it’s time to break that barrier and help you decide why you need to set a premium on what you provide.

  • People understand that they need to pay a premium price in exchange for the education and knowledge to simplify tasks or learn something valuable. 
  • People expect online courses to be of high-value than reading the same book compared to interactive digital classes with podcasts, videos, community discussion, and worksheets. 
  • Digital techniques provide exclusive content and massive shortcuts from experienced course-creators. 
  • Online courses offer more than systems, sometimes, you can get a one-on-one learning phase to get clear answers from all your questions. 


The exclusivity and value that you can get with digital courses compared to the price that you need to pay are indeed worth it. If you are unsure of how much you need to charge on a system that helps you generate a passive income or build a successful business, then you need to determine what students can learn with you. Digital courses are expensive simply because they offer high value and provide massive value to newcomers coming from professionals.  

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