If you’ve decided to jump into the world of search engine optimization or SEO, one of the first questions you will be faced with is this: should you go the DIY route and get your own hands dirty, or should you hire an SEO agency to do all the hard work for you? There are many factors to consider here: your budget, the time you can spare, how urgent your SEO needs are currently right now, and so on.
If you’re on the fence about whether or not you should take the leap and hire an SEO agency for your optimization needs, keep reading. You might be surprised to find that, regardless of your budget and other factors, it may be beneficial in the long run for you to hire than SEO agency after all. Here are four reasons why!
- You Save a Lot of Money
Running a business costs money: piles and piles of it. You pay salaries, you invest in software and equipment, and you pay rent on office space. Add to this the financial backing it takes to establish an in-house team of SEO experts, and you’ll find the bills climbing even higher.
An SEO agency, on the other hand, offers you its own team and resources at a much lower price than you would be spending on establishing your own team. Time is money, and money is money, too – an SEO agency can save you both.
You might think an SEO agency’s fees are too high to make it a sound investment, especially if you’re on a tight budget or are just starting out. However, SEO is integral to the growth of any business online, and in the long run, investment in a good SEO agency can offer tremendous returns.
- You Get Access to Insider Industry Expertise
SEO agencies employ and offer the services of a diverse range of digital marketing experts. This includes SEO experts, website developers, content writers, and other experts: every single one of them is trained to handle specific situations and excels in particular areas to give your company the best results in the most efficient way possible.
Search engines constantly change their algorithms, their metrics for ranking, and even their ranking factors. When you’re unfamiliar with the world of SEO, you will undoubtedly struggle to educate yourself about these changes before you implement the required changes in your SEO strategies. Not doing so leaves you missing out on traffic! It’s a tough loss either way.
An SEO agency, on the other hand, monitors industry news and trends of its own accord alongside your website’s performance and health. This equips them to diagnose and fix issues swiftly and without delay. They also have access and expertise (such as igaming SEO) to offer powerful industry tools – which they leverage for your brand.
- You Save a Lot of Time
SEO is a finicky business – best practices and algorithms change constantly, and a lot of research, optimization and tweaking needs to be employed before SEO begins to work its magic. Add to this the fact that SEO is, at its core, a long-term marketing strategy; your time as a business owner is of the essence.
An SEO agency can do all this for you. Not only are they experienced with the shifting sands of the latest trends and best practices, but they can also take over doing research and employing your strategy efficiently, leaving you to focus on running your business. When you hire an SEO agency, you get a team of experienced professionals who know exactly what they’re doing.
Some of the tasks they take on include keyword research and targeting your SEO strategy toward meeting your business KPIs, metadata management, content and keyword optimization, strategically implemented internal linking, and even campaign data analysis and reporting. You’ll have all your results – but you won’t have to worry about fitting the puzzle pieces in the right places to make the machine work.
- You Can Gain an Edge in High Competition Market Segments
If your business operates in a small niche with little competition, you have a rare and unique advantage when it comes to SEO. By investing some time and your own money, you might well be able to handle your own SEO. If you’re looking to hire an SEO agency, it’ll likely be for management purposes or other marketing strategies.
SEO agencies come with a lot of experience across market segments and clients – they know what works and what doesn’t. If you operate in a highly competitive market segment, you’ll find these years of experience invaluable in gaining an edge over your competitors. They’re already ahead of the curve when it comes to knowing what will get you the best results.
SEO agencies can also perform competitor analysis to help you figure out what works and what doesn’t in your niche. This way, you can tailor your strategies to gain that extra sharp edge over your competitors.
The Upshot
You might find yourself thinking – I know my business best, so why would I want outsiders to come and meddle with its online presence? That’s a fair question. If you’re willing to dedicate the considerable time and expertise it takes to manage your SEO on your own, you might as well go the DIY route.
However, the experience an established SEO agency like AdLift brings to the table can be invaluable. They’ve done this before – likely multiple times. They know exactly how to synthesize your goals and expectations with their tools and strategies to create a campaign tailored to your business needs.
In the long run – which is where SEO works best, an investment in partnering with an SEO agency can lead to rich, even immeasurable, returns over time.
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