A channel manager is software that connects your services to channels. It can facilitate sales, show availability, and deliver packages to consumers simultaneously. It makes services easy for consumers to access and boosts profits to the seller.

What is a channel manager and how they are used in the hotel industry? Channel managers have made the hotel business easier and more efficient. It mainly controls the availability, packages, and services rates without malfunctioning. The hotel industry profits greatly from this software because of its essentially to bookings.

Channel managers have made accessibility to rooms and bookings simple. Hotels have found a better way to navigate the availability of rooms to consumers, instead of using a 24/7 sales manager or reservation team.

The software now has the responsibility of making sales and reservations for hotels simultaneously, proven to be more accessible and profitable. Its flexibility has encouraged hotels to embrace this tool that sends out the availability of rooms. It also stops over bookings most of the time.

The channel manager helps select potential/ideal customers because it circulates the price, rates, packages, and availability across all selected booking channels, making it easier for travelers to get their choice of rooms.

How A Channel Manager is Used in the Hotel Industry

A channel manager mechanically disperses rooms to online travel agents, also known as booking or online distribution channels. The channel manager sends out available rooms, rates, and packages to online distribution channels such as bookings.com, Agoda, Expedia, and even the hotel website.

The technology enables rooms to be sold online on preferred booking sites. For instance, the software automatically disperses rooms to various booking sites at a time, which reveals the vacancy of rooms across all sites.

The rooms circulated across all booking sites become visible to customers or travelers interested in a room’s availability, rate, and package. It makes booking faster, more flexible, and less stressful for hoteliers and customers.


The hotel’s channel manager is the equivalent of a sales manager or reservation team who promotes the hotel to gain more bookings from travelers. The availability of rooms is indicated on online distribution channels, which could also be a metasearch engine like Google, Chrome, Opera Mini, etc.

A hotel’s channel is also used to access the availability of rooms. However, it makes direct sales to the traveler instead of passing through a metasearch engine, wholesalers, online travel agents, and so on, that is, various indirect channels.

Hotel service bell Concept hotel, travel, room, Modern luxury hotel reception counter desk on background.

Hotels need to determine the channel it prefers to prohibit the mismanagement of bookings due to various channels. For the proper management of channels, hotels determine:

  • The number of channels needed for the hotel
  • The effectiveness of the preferred channel (its advantages and disadvantages)
  • The rate of the booking channel or site
  • The uniqueness of a hotel compared to other competitors

All these are put into consideration firstly by a hotel to enable the effectiveness of the channel manager. After these considerations, the preferred channels are selected and connected to the hotels’ channel manager.

The channels selection is essential because it is key to the sales, guests, and reservations a hotel acquires daily. The software begins to meet the needs of travelers and consumers, making it easier for the hotel and potential guests.

Channel managers are interconnected to booking channels as they attend to the need and services of consumers. It has made services easier to reach and acquire within a short period.

Sales have also been projected to increase with the software in many industries, and the hotel industry is one. Availability, rates, packages, and bookings are automatically processed online, allowing lenient operation for the hotel and travelers.

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