As you have probably observed, video marketing is becoming more and more popular. The popularity is mainly because people are increasingly using online tools such as social media sites or blogging platforms to promote their brand or business.
As a result, digital marketers and other marketing experts need to create content that will satisfy the needs of their audience, which they can do effortlessly by adding videos to the marketing campaigns. This article will talk about why you should send video by email and how it can be beneficial for your business.
Additionally, it will uncover some valuable tips on how you can improve your email marketing strategy with videos.
Video Emails – The Ideal Way Of Promoting Your Products And Services
When it comes to promoting your products and services, video emails are one of the most convenient methods available since you can send them to people through their email addresses. If you have the resources, you can even send them through social media channels where your target audience is most active.
Contrary to the fact that many people think that it is challenging to send video by email, it is straightforward and effective once you know what you are doing.
For instance, it doesn’t take much time or money to create a short video about your product or service or brand story and then upload it on YouTube.
You can send this video via email to your list of contacts very easily and within no time. Sending videos by email is one of the easiest ways of creating awareness among potential customers that in return, leads to high conversion rates.
Tips For Improving Your Email Marketing Strategy with Videos
When used correctly, videos can help achieve higher click-through rates for your emails. However, to make sure that you are employing exemplary email marketing efforts and doing things right, consider the following tips:
Include a Video in Your Email Headline
One of the most common mistakes you can commit when sending video emails is not including an eye-catching headline with the link to your video. A good email subject line can encourage people to open and watch it even before they read its content.
Keep The Videos Short and Precise
It is also essential that videos included in marketing emails should be concise and straightforward enough so that people immediately understand what they’re about without even viewing them.
Like everything else in life, too much information in one place might confuse and decrease engagement levels. This is why marketers prefer using short videos over longer ones.
Use Call to Action Buttons
You can also increase engagement rates by adding call-to-action buttons before the video starts playing. Tell users what they should expect in your video or provide them with an enticing offer that will encourage them to watch it immediately.
Engage Your Viewers
Once you have completed the first three steps of improving your email marketing strategy, ensure that you provide viewers with an engaging experience. If possible, include a social media share button in the video so that your video gets forwarded on various websites or blogs to get more internet traffic.
Create a Video Series
Creating a video series can help you achieve your business goals more quickly. In fact, it is one of the most successful ways for marketers to increase sales and engagement rates.
For instance, if you want to promote a newly launched product or service, create a few videos that provide helpful information about them using different email marketing tactics. This will allow people to build trust with your brand and increase their level of engagement with your brand, other team members, and your products and services.
Add High-Quality Audio
Video is all about visuals, but you should not forget about the audio. After all, sound and visuals play a vital role in increasing engagement rates since it keeps viewers interested. With that said, make sure that your video includes high-quality audio along with attractive images to produce excellent results.
Use Closed Captions
If part of your target audience has hearing problems or does not speak English as their first language, use closed captions to engage them better. Captions will allow them to learn more about your new products and services without causing any problems for either side.
In conclusion, including videos in emails is an efficient method of creating awareness among more potential customers since they are easy to create and very engaging. Marketing strategists are increasingly using videos to enhance their sales prospects and get more consumer engagement.
Image Source: BigStockPhoto.com (Licensed)
Related Categories: Tech, Reviews, Work