Social media is a lot more than just socializing or marketing and sales; it’s about health and wellness, employment, and much, much more. This article will discuss the various uses and benefits of social media in ways that you may not have thought of.

The rise of social media

Over 80% of the American population uses social media on a regular basis, and 1 in 3 people across the planet use social media, which makes up over two-thirds of those who use the internet. The socials are a huge part of many people’s lives, and what may have started out as a means to communicate and socialize is now a whole lot more.

Social media for learning

The rise of social media marketing and influencer marketing was arguably the beginning of the process of sharing product news and benefits as widely as possible. Using a range of platforms such as Instagram, Twitter, Facebook, and more, information is shared and accessed as widely as possible. Such marketing and advertising are generally part of the information and learning process, and product information, background, and uses are expanded upon using the various social media pages. Yes, it’s a form of advertorial that has become very popular on social media.

The SimplyThick Facebook page is a great example of more than just marketing and sales but an opportunity to inform and educate as to the product and its uses. It is an innovation that solves a specific health issue and has thus used social media in its numerous guises to spread the message and extoll the benefits of the products.

Specific training on social media

There is now a trend to use social media for training and more formal education. Seminars, webinars, and training courses are now offered on Linked In, YouTube, and Facebook and can be accessed to learn a specific skill. Employees are required to access and complete training courses on the intranet and can then comment and share this on social media. It may have been a millennial prerogative to use social media, but it is now a widespread activity, as aforementioned, and much more of the content is being used to provide subject-specific training and development opportunities for those of all ages.

There is, however, a proviso in that there is now so much information and advice available on social media put out by businesses and individuals alike.

Social media has changed dramatically over the last few years or so. What started as platforms used to share and communicate social issues and friendships have grown and changed and are now being used for a range of business and social aspects. However, it should be clear that not all business social media is simply about marketing and selling; a lot of modern social media is more about informing and educating consumers about products and services as well as providing huge amounts of useful subject-specific information and data.

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