Look up in the sky! It’s a bird. It’s a plane. It’s an RC plane designed to look like a human being! Up close it’s obvious that these are very simple RC planes, but from a distance they look like people flying through the sky. They were flown over New York City by viral marketing agency Thinkmodo to promote the movie Chronicle. The marketing campaign was a success because even jaded New Yorkers have to admit that it’s not every day you see three dudes flying around like superheroes.

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