There is no doubt that the United States endured quite a hot summer and yet, we are now once again approaching the doldrums associated with the winter months. As the temperatures outside continue to drop, the online retail community is just starting to heat up. What are some of the top gift ideas for this Christmas and why is technology playing such an important role? Let’s take a look at a handful of excellent ideas if you happen to own a home-based business and you are looking to turn a bit of a profit during the holiday season.
Tech for the Young and Old Alike
Much like the previous holiday season, technology is set to make waves within the retail sector. This is particularly the case when referring to wearable devices. Examples include fitness trackers, smart watches and hand-held GPS instruments. One of the main reasons for this observation is that these gadgets have become cost-effective choices and the sheer variety ensures that there is something for everyone. Workout enthusiasts can now keep track of their routines with the click of a button. It is possible to track distances by those who are looking to lose a few extra pounds before the new year. In fact, many of these devices provide instantaneous Internet connectivity; ideal for keeping up to date with correspondences while out and about.
Virtual reality (VR) headsets are another hot category during the 2019 holiday season. This is partially the result of a growing number of games employing such cutting-edge technology. The HTC Vive and the Oculus Rift are two examples of this trend. These wireless devices will take the entire gaming experience to the next level and they are equally suited for children and adults. Kids will love the action-packed excitement associated with the VR community while adults can take advantage of sports games and similar activities which promote good health.
Finally, the gaming systems themselves should once again remain extremely popular gift ideas. PlayStation 4, Xbox 360 and Nintendo 3DS XL are three consoles which undoubtedly deserve a closer look. The good news is that consumers can shop online in order to encounter significant discounts on items such as XBox Game Pass and rush orders are always possible in the event that you happen to find a last-minute bargain.
We have discussed gift ideas from the point of view of the consumer up until this point. However, what if you own an online business? Are there any ways to appeal to your customer base while turning a healthy profit between now and 2019? Let’s take a look at some expert suggestions.
Overcoming Common Sales Obstacles
The biggest concern facing many online home-based businesses is knowing how to overcome stiff competition. This normally involves offering high-quality items at discounted prices. However, what if you have little room for flexibility from a revenue point of view? A growing number of online enterprises are facing this hurdle and one interesting alternative to examine involves drop shipping.
Drop shipping essentially represents a middleman between your business and the end user. As opposed to keeping track of physical inventory and becoming mired within shipping concerns, a third-party supplier will address such issues. When an order is placed, this supplier will be automatically notified. The product is then sent directly to the consumer. However, there is another hidden benefit which needs to be mentioned.
Drop shippers normally stock thousands of different items and these can be purchased in bulk. This may result in substantial price reductions. Customers are obviously looking to uncover the best deals while remaining assured that their gift will arrive for Christmas, so this is an excellent method to implement within your current e-commerce platform.
Additionally, try to place a renewed sense of urgency within your sales and marketing campaigns. Offer price reductions if an order is placed before a certain time. Advertise different products every day and attach these to specific discounts. Always place a call to action on every page of your website. This will help encourage customers to take a closer look at what you have to offer or simply to sign up for a monthly email newsletter. Even if they do not make a holiday-related purchase, you still have obtained an additional loyal follower; opening up possibilities for the coming year.
We are now merely weeks away from the official start of the holiday season. There is no time better than the present to begin implementing the methods mentioned above. Also, keep an eye out for any additional tech-friendly shopping trends over the coming weeks.
Whether you are a consumer looking to save a bit of cash before Christmas or you own an online retail business, there are opportunities for everyone. Above all, be sure to make a firm resolution and to be prepared for what 2019 has in store!