More often than not, negative casino news shared online concerns unfortunate (and in some cases unforgivable) encounters with customer support representatives. Truth is, quality customer support has a tendency to be overlooked entirely when shopping around for an online casino.

Or at least, sidelined in favor of a the more ‘important’ matters, like bonuses and special offers.

Unfortunately, this often turns out to be a recipe to disaster. Customer support is effectively like an insurance policy for online casino activities. You hope you won’t need it, but you’ll be glad it’s there if ever you do.

Why Quality Customer Support Matters

The importance of quality customer support lies in the fact that there is no such thing as a flawless online casino. At any point in time and completely out of the blue, you could run into an issue while playing online.

Something could go wrong with one of the casino’s games, there may be an issue with your login credentials, or you could suddenly be locked out of your account altogether. There’s also the possibility of encountering issues depositing or withdrawing funds, due to some kind of technical glitch.

Should any of these things happen, you’ll need to reach out to a representative who knows (and cares about) what they’re doing. Otherwise, you could be looking at a long and drawn-out process – perhaps even a brick wall.

With some online casinos, you’re expected to submit a query via an online form and wait indefinitely for the reply that may never come. Elsewhere, 24/7 support is available via multiple channels, meaning you can find answers to your questions and solutions for your issues immediately.

Quality customer support is one of the most important hallmarks of casino quality and responsibility. Hence, if stellar customer support isn’t on the cards (pun intended), it’s advisable to take your time and your money elsewhere.

How to Choose a Safe and Reputable Casino

There are plenty of quality checks that can and should be carried out when browsing for a decent casino to play at. One of the easiest options is to head to a site like Top Dog Casinos [valid where legal], with independent reviews and recommendations to point you in the right direction.

Other than this, checking the quality of the customer support on offer will give you a good indication of the caliber of the casino you’re looking at. If they clearly prioritize customer support quality, go for it. If the customer support seems to be an afterthought at best, take your business elsewhere.

Specifically, there are a few things to be on the lookout for when establishing the quality or otherwise of customer support. Conduct the following checks and tests before signing up, if in any doubt:

1. Put their ‘experts’ to the test

First up, it’s worth remembering that you can always fire a selection of questions at the casino’s representatives, before opening an account. This is one of the best ways of finding out a) how quickly they respond and b) whether their response is of any practical value. If they get back to you in no time with helpful and informative answers, you’re probably looking at a safe bet.

2. Consider the communication channels available

Some will tell you that 24/7 telephone support is an absolute must when signing up with an online casino. However, you’ll probably find that nine out of 10 times you contact customer support, you’ll do so via live chat. In which case, 24/7 live chat (or decent opening hours at least) is what to look for. Telephone customer support is always an added bonus, but live chat is a must. Email support is ok, but doesn’t provide the real-time interaction often needed to resolve issues.

3. Social media customer support

Online casino brands that offer customer support publicly on social media generally have nothing to hide. They’re happy to showcase just how excellent their customer support is on Twitter, Facebook and elsewhere, so you know they’re legit. Social media customer support can also be a seriously quick and convenient way of getting in touch with brands and businesses online. Even if you’re not the most avid social media user, it’s a seriously useful communication channel four customer support.

4. Customer feedback and recommendations

Last up, you can also browse online for customer feedback and recommendations, published by real-life players with zero bias. Rest assured that where an online casino has failed to meet its customers’ expectations, they’ll almost always be extremely vocal about it. Just a quick online search is usually enough to find all the feedback and recommendations you need to make the right choice.

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