Wimpy, a popular fast food chain in South Africa, brought Braille menus to all their restaurants for visually impaired customers. In order to get the word out, they used sesame seeds as Braille to write on buns a message that reads “100% Pure Beef Burger Made For You.” Then they sent the burgers to three prominent blind institutions. The readers’ reactions are priceless. I don’t care how cold or black your heart is (I guarantee mine is colder and blacker!), you’ll get a kick out of it. Plus, who doesn’t like burgers? Ugh, of course you don’t — you don’t like ANYYYYYTHING.

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Via: eater.com