The BevBuckle is a belt buckle meant to hold your beer bottle or can. Flip down the face plate and a ring will pop up. Now just throw your brewski in there and tadaaaa! you look like a complete doofus. But let’s be honest, that’s a small price to pay considering you can now booze hands free. Plus I’ve always wanted to say “Look ma, no hands!” Sure, my mom will most likely respond with a very disapproving “Really? Drinking before noon?” but she and I’ll both know that she’s just jealous she doesn’t have a BevBuckle. Orrrr a drinking problem.