Wine Rack Flask Bra

Enhance your décolletage and get your drink on with this supremely bizarre undergarment. The Wine Rack Flask Bra gives a familiar storage problem a very literal solution: put the wine in your rack. Suddenly, getting dressed involves deciding what to pour into your underwear. Fashion has asked a lot of us, but this feels like a particularly personal request.

How the Wine Rack Flask Bra Works

The contraption pairs a sports bra with a removable polyurethane bladder and a drinking tube. The Green Head described those features in February 2008, including an on/off valve to control the flow. Think wearable drinks pouch, with considerably more commitment to the joke than a flask tucked into a handbag.

Its advertised capacity was roughly a bottle of wine: 25 ounces, also marketed as 750 milliliters. Those are rounded product descriptions, not perfectly identical measurements. Either way, this was more ambitious than keeping a tiny emergency sip nearby. A whole bottle is quite a lot of responsibility to assign to a sports bra.

As the liquid disappears, so does some of the added volume. The historical product description offered an answer: blow air through the tube to reinflate the empty bladder. Yes, the accessory came with a way to maintain appearances after the refreshments ran out. Somewhere, an ordinary padded bra is wondering why it bothered showing up.

An Actual Product From the Novelty Flask Era

This wasn’t merely a funny drawing passed around online. The Green Head covered the product in 2008, and Trend Hunter discussed the Papa Bert WineRack Flask-Bra in July 2010, linking back to Incredible Things. That establishes an early trail of coverage, although it doesn’t establish an exact invention or launch date.

The appeal is easy enough to understand as a gag gift. A wine rack normally belongs on a counter; this one belongs in the underwear drawer. The pun practically writes the sales pitch. Whether the resulting outfit deserves applause or a concerned look is a separate question.

What About the WineRack Today

WineOvation’s product page checked in November 2026 describes a later adjustable WineRack design with waist and shoulder adjustments and the same advertised bottle-sized capacity. That listing documents a later version, rather than proving the original $29 model is unchanged or available everywhere. Check the seller’s current details before buying.

For an archive of wonderfully unnecessary inventions, though, the original idea needs very little updating. It’s a bra. It’s a beverage container. It makes the phrase full cup do an unreasonable amount of work. The name certainly makes its intentions clear. Just remember which kind of cup you’re talking about before offering somebody a refill.