Analog Watch Co. brings us The Companion Collection. Just fork over $200, send in 2 – 4 ounces of your pet’s fur, and in 2-4 weeks you’ll receive watch with a band made with said fur. ALLEGEDLY. My gut tells me this is a premature April Fool’s joke. My gut also tells me I shouldn’t have had that seventh cup of coffee this morning. And you know what? My gut is almost always right. Case in point: I just pooped my pants. So there you have it folks! And nice try Analog Watch Co., but nothing gets past this gut! Now if you’ll excuse me, I must head to the restroom. It is, as they say, an emergency.