Have you ever wondered how a business builds its sales team? Once entrepreneurs have hammered out their ideas for a new product or service, once they’ve figured out the manufacturing, staffing, and logistics side of things, how do they actually start marketing themselves?

The entrepreneurs who have become pop culture icons — people like Steve Jobs or Elon Musk — may have had the right mix of charisma and showmanship to becoming marketing machines, but what about businesspeople who don’t have any particular talent for marketing? How do they start reaching customers?

Building an effective sales team is notoriously difficult, and in most companies that have an in-house sales division, it’s one of the areas that sees the most turnover. It’s also one of the reasons that more and more startups are turning to alternate methods in order to identify and hire sales reps who can deliver concrete results from day one.

Connecting Businesses with Talent

While individual sales people are often in high demand, the sales industry as a whole actually has a major problem keeping sales people on for the long term. There are a number of reasons for this, but in many cases, it simply comes down to timing and fit.

The problem is that many businesses don’t have time to go through hundreds of resumes to pick out the most promising ones, and sales reps don’t have time to wait for the perfect job to come along.

It is this disconnect that is driving the rise of the sales recruitment agency — a middleman that helps companies trying to build a sales team quickly find and hire sales people with the relevant experience.

A 21st Century Approach to Recruitment

Hiring a good sales team isn’t just about finding people with sales experience, however. It’s also about finding people with the right mix of soft and hard skills.

When you hire sales recruiters to help you build your sales department, you don’t just have access to a database full of names — you also unlock some truly sophisticated tools that can help you find sales people with the right background, temperament, and soft skills to thrive in your work environment.

For example, some Toronto sales recruiters use specialized software to help evaluate candidates across a range of personal and professional metrics so as to optimize their placement and connect them with employers who need their particular expertise. Using these tools helps take the guesswork out of hiring, and ensures a lower turnover rate and faster onboarding.

If you’ve ever worked in sales, you probably know just how difficult it can be. But some people thrive off of the challenge, and are spurred to new heights by the thrill of closing a customer and chalking up one more sale for the day.

This is the kind of salesperson every business wants to have working for them, and they’re the kind of people sales recruitment agencies work hard to connect their clients with. If you work for a company that is trying to revitalize its salesforce, a recruitment agency might just be the solution to your problems.


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