Are you going to be starting a restaurant? This is a huge venture and one that is going to be exciting, as well as a lot of work. From marketing your new restaurant and getting customers in to finding the best chef that can prepare the meals you want, you are going to be working very hard to get your new business off the ground.
Have you started to create your menu? While this can seem like an easy task to outsiders, it is actually one that can be difficult. You need to spend a lot of time designing the menu, as well as deciding everything from the dish names to the prices. Let’s take a look at some things you need to include when you are creating a menu.
An Organised Design
A lot of people think that designing a menu is easy and you have a huge amount of freedom to make it any way you want. But, this is not true. There is actually a lot of organisation that goes into the design of a menu. You need to be aware of this throughout the process. For example, you need to group meals together. Often, appetizers will go at the top left corner of a menu. Then you are going to make your way through lunch, dinner dishes and desserts. Then you will come to the beverages.
You can spend hours creating a menu. But, it is only going to look good if you choose a quality printing service in London. This is going to ensure that the colours are vibrant and all of the images and text are sharp. Quality printing is going to add the finishing touches to your menu and impress your customers.
A Variety of Meals
No matter what restaurant you are opening, you want it to have a variety of dishes. This is going to ensure that there is something everyone is going to love. This does not mean that you have to have hundreds of dishes on offer at the same time. After all, this is impractical for your chef, as well as expensive. But, you want to have a good mix so that you can keep everyone happy when they dine at your restaurant.
Prices of all Dishes
There are actually a lot of restaurants that do not include the prices of their dishes on their menu. But, this is not something that is recommended. Know that most people already have a budget before they dine out. They do not want to feel uncomfortable asking for all of the prices before ordering. Make it easy and relaxing for your customers by including all of the prices and all taxes. This is going to let everyone know exactly how much they are going to be paying. You can divide the prices into appetisers, main courses, desserts and beverages.
A Description of Food
If you have fancy dishes or ones that include continental or international food, you may want to have a description under dishes. Indeed, this is going to make your menu longer. But, if it is not obvious what a dish is, this is going to be necessary to understand what someone is ordering. You can keep it short and snappy so that a customer knows what they can expect to receive. This can avoid disappointment and unhappy customers too.
Include Alluring Photography
Some people like to see a dish before they try it. This is where photography is going to come in. You can choose whether you want to include photos of the dishes on your menu or not. Some restaurants will include this while others will not. If you think there is something special about the presentation of a dish, it can be helpful to include an image. Just make sure that you take a lot of time taking photos. You want them to be creative and interesting. After all, you want your guests to think that a dish looks amazing so that they order it. Presentation is key and you want to have sharp and colourful images.
Do not forget to include your branding on the menu. This is another opportunity to reinforce your brand and ensure that customers remember you. It is a good chance to make a great first impression. What’s more, a lot of people take photographs when they are in a restaurant. This includes on the menu. So, if you include your branding, this is going to be captured on an image and shared on social media.
Image Source: BigStockPhoto.com (Licensed)