The fastest growing social media platform is Instagram. With over a billion users every month, Instagram is the leading platform to promote your brand. The site comes with drawbacks too. The competition is high, and you need to work to increase your followers count. The best way to do this is by enrolling in Instagram strategy courses and reading up different guides. The guides, along with professional Instagram video editors, will set your brand apart. There are tricks, tips, and tools to effectively grow your brand and ensure that you reach your marketing goals on Instagram. With marketing professionals just starting to realize the value of Instagram, you can get ahead of the curve and master these tools now!
Why use Instagram to market your brand?
The top reason to use Instagram as a marketing tool is that it helps tell a story of your brand. You can connect with users using posts, stories, and live videos. Also, people resonate with visual content – which is what Instagram is all about. Once you find an aesthetic that matches your brand value, you can redesign your feed to match it. Instagram is also far higher than Facebook and Twitter when it comes to engaging with followers.
Why do you need guides and courses?
The main reason for follower counts not steadily increasing is the lack of awareness on the marketer’s side. Researching the target audience, understanding the Instagram feed aesthetics, and then employing a marketing strategy that works for your brand- these are the foundation for building your following.
There is a lot of content on how businesses can grow by using this app over other platforms, and reading and implementing their suggestions will work in your favour. Read on to understand which guides and courses can best help you design the best plan of action to become a trending Instagram icon.
- How to use Instagram for Business (Udemy)
The Udemy course is one of the best online courses available on using Instagram as a business tool. The goal of this course is to help you engage with customers, drive traffic to your website, and increase sales – using expert advice. The course is highly recommended with a four-star rating and is a treasure of information. Nearly 40 videos targeting different goals, the course is an exhaustive list of how to grow your following using Instagram.
- Instagram Marketing 2020: Complete Guide to Instagram Growth (Udemy)
The next course is also from Udemy. This course is a popular option having over 90,000 students enrolled in it. The coursework covers a wide range of topics, and the content is well-researched. There are 50 lectures in the series covering Instagram marketing from start to end. The course will help you set up your account, grow your followers, convert your followers into paying customers and reach your marketing goals. You can tweak the learning to suit your brand, and your Return of Investment is worth the money paid for the course.
- Instagram Marketing Master Class (Boot Camp Digital)
The last suggestion for our top courses is a master class on Instagram. The program boasts of over four hours of videos and over 50 training videos. What sets this course apart is the usage of real-world case studies to explain each aspect of the process. They also provide you with downloadable material to help you keep track of your progress. If you opt for upgrading your course, you can avail of reviews on your digital marketing and gain high-impact training from experts.
- The Marketer’s Guide to Instagram (Neil Patel)
A trustworthy guide to Instagram, Neil Patel has designed an in-depth book. The guide starts with the basics of setting up an account, moves on to growing followers, explains what influencer marketing is, and helps you create authentic user-driven content. The author breaks down marketing campaigns into simple steps – this will ensure your follower count grows substantially. If you need numbers to correlate actions to results, this guide is for you. The wide range of statistics and data makes the results tangible.
- Instagram Marketing: 4 Ways to Update Your Strategy (Sprout Social)
Once you start to make sense of how Instagram works, you need to understand what strategy to use to grow the brand. The guide pays attention to the unique aspects of Instagram. The authors highlight target audiences, and the guide teaches you how to reach out to them and connect to them. They discuss less known features of the app that you can exploit to unlock the maximum potential. You also learn how apps and tools like promo video makers can make a difference to your feed.
All the top brands market themselves on Instagram. And up and coming startups do the same. The one thing they have in common is that they use the app to connect with followers and spread their values. Instagram allows you to market yourself to target audiences in subtle and outright ways. Reading the guides, and taking the courses, will help you decide which works best for you.
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