In tech, the metaverse is dominating the headlines at present. NFTs are all the rage and talk is constant as to what the metaverse is, what it will look like, and whether we will all actually get on board with it.
Many already have, and by the day that number is increasing. But some industries have, and will have, more success than others. Like social media, like the web we know and love today, some industries just take to it and are suited to it more, and that’s going to be the case over the next few years with the metaverse,
But what are the industries that will really thrive under it?
Gaming has already become one of the front runners in the metaverse, with hundreds of games already available. The more immersive web format lends itself perfectly to gaming of all kinds, whether it be strategic, arcade, console gaming and even gambling.
The latter of which has always been quick to adopt new technology, and online casino platforms that offer casino games and slots, are going to really benefit from the engagement levels already found in the metaverse.
NFTs have proven hugely popular in the last 12 months, largely around purchasing virtual artwork or limited edition virtual products. More recently, virtual real estate is kicking off in style, and sites like Decentraland, OVR and Sandbox are allowing people to have a stake in their own bit of virtual land.
In the case of OVR, one of the up and coming virtual real estate apps in the metaverse, you can purchase a 300 square metre hexagon of land on a world map and call it your own, with prices varying but starting relatively cheaply.
The internet completely transformed the music industry. It allowed people to record in their bedroom, while also allowing word-of-mouth to spread faster. Huge stars like the Arctic Monkeys, Adele, Justin Bieber and Charlie Puth were all catapulted to fame thanks to the internet and the same could happen with the film industry thanks to the metaverse.
The tools that are set to be available within the metaverse will allow amateur filmmakers the opportunity to create more complex graphics and sets that wouldn’t normally be available outside of professional filmmaking.
It will assist in the making of movies dramatically, as well as providing a space for people to share their work and ultimately, for the more talented filmmakers, find a pathway into the industry itself.
Many retailers have already entered the metaverse, particularly those within fashion, and boundaries are already being pushed with NFTs at present. The likes of Gucci, Adidas, Nike, Ralph Lauren and many more have already launched NFTs and made statements within the metaverse and that’s only going to continue.
Looking ahead, beyond NFT collections, users will be able to virtually try on clothes and shop online in a much more efficient fashion. Virtual and augmented reality will play a big part in that and has already been executed by a number of retailers in apps, most commonly among homeware brands and fashion labels.
Food & Drink Industry
As virtual reality masks continue to develop, we’ll expect to see more immersive technology installed into them. While this is a while off, sensory masks will surely play a part in that, which will revolutionise a number of areas.
For food bloggers, recipe websites and even restaurants, it will allow them to add smells and touch to their content, allowing the brain to get more of a sense of a particular dish and ultimately commit us to dining with a restaurant or downloading a recipe. What’s more, sites can then even create virtual dining experiences, bringing Michelin starred restaurant experiences to the masses, no matter where you are in the world.
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