Growing your social media following takes time and dedication with countless hours spent connecting with your users. After all, the success of your business can depend on your ability to generate buzz around your brand. For that reason, every single post you publish on social media is a chance to gain followers, gain website traffic, and grow your reach, and every time you post on Facebook, Twitter, and Instagram is an opportunity that when missed can cause you to miss a great deal of business.
One of the most effective ways in growing your following is through getting shares on your posts. The more shares you get, the broader your reach becomes. This means more people will see your content, meaning more clicks to your site, and hopefully more conversions. By following a few simple steps on how to get people to share your content on Instagram, Facebook, Twitter, and other social media platforms, you’ll be able to grow an organic following and successfully promote your business.
What’s Trending Now?
As Instagram and Facebook continue to become more and more competitive, it’s becoming easier and easier to fall into the trap of simply posting the same content to multiple accounts. While this may be seen as a time-saver, it’ll end up having the opposite effect: social media users will get bored of seeing the same thing over and over again on their feed, and they’ll stop following your posts.
This is where researching trending topics can be a huge help. If you find something that’s trending but relevant to your market, you can create your own spin on that trend or even use it as inspiration for an entirely new product. For example, if you sell travel-themed notebooks, you could create a travel-themed collection of products that are still relevant to your customers. This way, you won’t be repeating yourself and you’ll have more people engaging with your content.
Make It Easily Sharable
An easy way to make your content more shareable is to make it easy for people to share. People are lazy and they don’t like to overthink, so if you have anything that requires any form of effort, chances are that it’s not going to happen.
Let’s say someone is on your web page and they want to share a blog post you wrote with their friends. If you only give them the option of sharing it on Facebook or Twitter, that’s what they’ll do. If you make it a bit harder for them by only giving them the option of sharing a link via email, then that’s what they’ll do. However, if you give them the option of sharing it on Facebook, Twitter, Pinterest, Google+, or even via email in just two clicks – that’s what they’ll do.
If someone wants to share your content from your site, but can’t find an easy way to do this, chances are they won’t share it at all. You’ve lost a potential visitor and a potential customer because of something so simple as making your content easily sharable.
Emojis. They’re the new slang, the funny faces that turn the most mundane of texts into a casual conversation. They’re everywhere, they’re fun, and they’ve become so commonplace that they may be affecting how we communicate. In a recent study, it was found that people who used emojis were more likely to receive responses from their message senders. That’s because emojis make up for what your words lack—they add emotion and emphasis to your statement.
Emojis are so popular now that even major companies like Taco Bell and Wendy’s are using them in their advertisements. Brands are taking notice of their popularity (these companies have even created branded emojis for fans to download), which proves that if you use them in your marketing, you’ll reach more people than ever before.
Timing Is Your Friend
In order to get the most out of your social media posts, it’s important that you know when to post them. As a general rule, the best time for you to post is when the majority of your followers will see it. Most social media sites have analytics tools that will let you know when your audience is most active. Take advantage of these tools and plan your posts around them.
Of course, it’s not always possible to do this, but if you can be flexible with your posting schedule, it’ll pay off in the long run.
Just because social media is free doesn’t mean that it’ll be easy. Following the tips above will help you to generate more views and, eventually, conversions to your website. By increasing your social media presence, you’re more likely to attract new followers who will be interested in what you have to offer. Although it’ll still take time and effort, these tips should help you to promote your website on social media and drive traffic to your website.
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