Are you an ecommerce business owner looking to optimize your store’s design and customers’ shopping experience?
If you are, then I’m glad you’re here.
When your online store is attractive and well-organized (among other factors), your visitors have a higher likelihood of buying. Not just that, because of the pleasant experience they’ll get out of your website, they might even refer you to their connections.
If you’re planning to (re)design your site, though, you can spend vast amounts of time and effort coding instead of focusing on other matters, and perhaps for results that aren’t up to par.
That’s where artificial intelligence (AI) comes in.
Many site owners and developers are now using AI due to its efficiency and potency in optimizing various aspects of a website — putting the technology on one of the top web design trends in 2020.
In this post, we will look at how you can use AI to design a stellar ecommerce website, along with customer experience, efficiently.
Let’s jump in.
1. Improve your site’s aesthetics.
Have you ever wondered if you’ve designed your site correctly and — well, attractively?
An attractive ecommerce website has compelling elements that draw in people, improve user experience (UX), convert visitors into customers, and more.
If you’re a newbie in ecommerce web design and development, you may not be familiar with what makes an attractive website.
Thankfully, AI tools are available online to show you how catchy your website is. One such tool is WebScore AI.
To begin using the tool, type in your website URL in their search box and hit “Enter.” WebScore AI then tells you how you fared.
As an example, I used “cnn.com” to show you how it works:
WebScore AI looks at some of the most fundamental site aspects like search engine optimization, page markup, screen sizes, information structure, fonts, images, colors, and many more.
Basing on a thousand high-level site features and a scoring scale from 1 to 10, the artificial intelligence in the tool scans your site and presents your grade.
With the score, you can determine your site’s level of attractiveness and, consequently, the corrective actions and enhancements you can take to improve.
These may include using negative space to design clean websites, placing relevant images, embedded videos, and CTA buttons in the right place, and more.
2. Set up omnichannel experience.
Many ecommerce store owners who are on several online and offline platforms make the mistake of applying multi channel instead of omnichannel strategies.
There’s a key difference between omnichannel and multichannel experience.
An omnichannel experience ensures unification, cohesion, and continuity in your marketing and operations, while a multichannel one does not.
For instance, if your customer buys your product on mobile and later needs to have it exchanged, he can do so in your brick-and-mortar store, with your staff fully aware and ready when he arrives.
An omnichannel experience touches on various aspects that myriad AI tools and strategies can focus on.
For example, you can use AI to:
- Understand customer behavior and choices with tools like Cortex;
- Prioritize content and categorize products with surveys run by AnswerDash;
- Target your ads, emails, and other messages using Facebook or Instagram ads;
- Answer queries, provide support, and drive sales with chatbots
- Establish queue- and cashier-less stores where consumers pick up items, leave, and automatically receive the bill in their account, as in Amazon Go, and more.
To make the most of AI in your omnichannel strategy, you may need to determine first your sales funnel and customer pain points, revisit your operations, among others, before seeking reliable suppliers for your AI tools.
3. Optimize your site images.
High-quality images — like your company logo, product photos, infographics, and others — are essential to catch your visitors’ attention and entice them to explore your ecommerce store.
Images in optimal resolution help deliver your message more quickly and effectively, enhance your customer experience, and consequently boost your brand reputation.
Optimized images also help you develop a UX design that can boost your SEO efforts.
In contrast, low-quality images give your audience an eye and mental strain trying to figure out what they are. As a result, you repel them, and they don’t bother grasping what your message is.
Now, let’s say you’ve checked out some neat logo design ideas, created your business emblem from them, and wish to blow them up for billboard ads and gigantic canvases.
To maintain the quality of your logo image when enlarged, you can use AI image optimization tools like Let’s Enhance.
Let’s Enhance allows you to upload your photo and select whether to upscale it up to 16x, transform it into an illustration, add textures, or improve its colors.
The tool is useful for upscaling images, “cleaning” your logo and other elements, improving your photo structure and sharpness, and more.
By using AI tools like this, you can wow your site visitors and optimize your customers’ shopping activity, leading to better performance and conversions.
4. Make it accessible to everyone.
Did you know that many persons with disabilities (PWDs) can’t use websites because of the latter’s unfriendly and potentially harmful features?
For instance, vibrant and flashing animations can hurt visually impaired users’ eyesight and trigger seizures for those with epilepsy, among many others.
If your website remains inaccessible to PWDs, you can lose millions of disabled customers, traffic, sales, and conversions. You can also have high bounce rates, multiple abandoned carts, and others.
For violating the Americans with Disabilities Act (ADA), which mandates site accessibility for PWDs, you may even face lawsuits for non-compliance, pay the penalties, and more.
That is why, to improve your customer experience for everyone, you must have a PWD-friendly ecommerce site design.
One of the best ways to do that is through AI-powered, automated solutions like accessiBe.
accessiBe lets your PWD customers modify your interface according to their needs, like changing font styles and enabling the virtual keyboard.
These changes remain on their browsers’ cookies and don’t affect your branding or how your other customers see your site.
In this way, you wouldn’t need to spend possibly months and thousands of dollars to redevelop your site and risk losing the changes when your site updates.
5. Automate photo modification.
You can also use AI to modify portions of your photos through AI-run design tools like Adobe Sensei.
Adobe Sensei has one function called Adobe Scene Stitch. This feature detects a broad set of patterns in an image and assists you in editing, patching, and other related tasks.
Let’s say you want to delete the grassy area in the image below because it lacks visual appeal and decide to replace that portion with another photo.
The AI in Scene Stitch studies the photo, finds logical alternatives from the Adobe database, and presents a set of enhanced options to you.
Here, AI demonstrates its ability to recognize suitable photo alternatives and combine various aspects in a manner that makes your revised image appear natural and stunning.
With AI tools like this, you can remake your background designs for your websites and products, reuse stock photos, visually diversify and enhance your look, and more.
Optimize web design and customer experience with AI.
Having stellar web design and shopping experience opens up a plethora of promising possibilities that boost your brand reputation, sales, and consumer loyalty, among others.
With AI as your powerful weapon, you can optimize those aspects cost-efficiently and get excellent results in your performance metrics, leading to reaching your business goals in time.
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