YouTube is one of the fastest-growing and most popular video-sharing platforms in the world. After Google, YouTube is the second-largest search engine in the world. This means the platform receives a lot of search queries from millions of users every day. YouTube works as a video search engine and it is used widely across the globe. It is a perfect option to use YouTube for promotion. Google acquired YouTube back in 2006, and it is the second-largest acquisition the company has ever made.

This is why the adverts of Google and YouTube are managed on the same platform – Google Ads. As an artist, there are several ways to utilize these platforms to maximize your campaign performance. These platforms have helped many to grow significantly over the years, including artists.

Youtube Will Build Your Online Presence

As a musician, if you want to increase your online awareness, YouTube is one of the best places to start. With YouTube, you can achieve a variety of goals. There is also a wide range of ways you can use the platform to ensure you make the most out of your money. One of your major goals for ad campaigns on this platform should be to increase traffic to your social media channels and website.

Adding links to your videos and channels is also very important. When you deliver unique content and quality videos, you will get clicks and better results. As a musician, this video-sharing platform is a great avenue to introduce your new artist channel. You can also use it to amplify your brand message.


However, lots of people don’t know how to increase their engagement. The growth of your engagement on this platform is dependent on what you are willing to do for yourself, your capabilities, how much time you are willing to dedicate to it, and if you are running other marketing campaigns alongside it.

Engage with Your Audience to Get Engagement

If you want to increase your engagement and be proactive all by yourself, you need to engage back with your audience. You should even “want” to engage with them on a personal level. There should be two-way communication between you and your audience rather than a single line of communication.

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