COVID-19 has put a serious dampener on everyone’s year to the point that people are practically begging for 2020 to be over on social media. Although the pandemic has hit everyone hard, it’s proven particularly challenging for business owners. Policies have had to change and be updated according to new CDC guidelines in order to keep clients and workers as safe as possible.

Many businesses operate with a small amount of monetary wiggle room and haven’t received as much government aid as they need, since there are so many with financial troubles. If your business is struggling to reinvent itself during these times, you’re certainly not alone. Here are five ways you can keep your business afloat during the coronavirus pandemic.

Reopen with safety in mind.

Of course, you’re ready to reopen your doors, but if you don’t do this with caution, you could cause an outbreak in your community. To prevent that from happening, it’s important that your workers follow mask and social distancing protocol. You can’t necessarily demand that workers wear masks and not supply them with the appropriate equipment. In order to save money and allow healthcare workers to continue to have access to disposable masks, purchase a reusable antibacterial face mask for every employee.

NxTSTOP is a company that can supply you with facemasks your employees will actually want to wear. Facemasks are only effective if worn correctly. NxTSTOP encourages proper use by making their masks anti-wrinkle, breathable, odor-resistant, and ultrasoft. The fabric used is tightly knit, which will help prevent transmission.

Advertise your safety measures.

A lot of people are rightfully hesitant to go into public places. If your business deals with the general public, you may want to create a commercial in order to advertise the new safety measures you’ve put in place. With so many people at risk, many aren’t venturing out unless they have a full rundown of the policies beforehand, so put their minds at ease with easily accessible public information.

In order to make your commercial, you’re going to want to work with a production company that will provide you with a high-quality product in the end. The public isn’t going to trust a business that doesn’t look professional. The time and thought you put into your commercial will reflect the time and thought you put into your safety measures. By hiring a Los Angeles videography agency, you’ll be outsourcing the responsibility to someone else who can effectively sell your company’s message. It also means you have one less task on your plate. Don’t be afraid to bring in video professionals for a project that could revitalize your business.

Look into relief options.

Depending on the size of your business, you may qualify for small business relief provided by the U.S. Small Business Administration. They offer multiple funding options that you can find on their page. It never hurts to apply, so you can get the help you need and deserve.


Get creative.

Is there a way you can change how your business functions in order to bring your product or service into people’s homes? Thankfully with modern technology the world smaller than it’s ever been before. Can you offer live streams to keep your community engaged? Are you able to offer subscription boxes of your products that you can send directly to your consumer’s residences? Think outside the box. You might stumble upon something amazing.

Take stock of your wants and needs.

Forbes encourages business owners to access their financials honestly. What do you need in order to keep your business up and running and what are the areas in your budget that are nice to have, but not necessary. Cut everything that’s unnecessary to the life of your company. That may require losing some of your employees. Although that’s a difficult call, it may be necessary to keep the business alive.


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