It is with no doubt that marketing is an integral part of any business. It is through various marketing channels that you will be able to get more customers. However, marketing needs a lot of time and commitment, especially if your company is a startup. Fortunately, today, you do not have to incur a lot of costs in marketing compared to previous years. As a startup, you can opt for marketing channels that are within your budget. And the good thing is that other marketing strategies are absolutely free. Following are some of the ways you can market your startup firm online.
- Take advantage of social media
The importance of being on all social media platforms cannot be stressed enough. Social media is a big marketing platform for all business from startups all the way to the already established companies. As such, ensure that you create accounts on Facebook, LinkedIn, Twitter, and Instagram to mention a few. However, note that creating an account is not the end of it; be sure to post unique content on your pages frequently. In fact, for you to be noticed as a startup company, you need to put in twice the effort when it comes to posting on social media. Needless to say, you need to respond to any inquiries as well as make connects with potential clients.
- Create explainer videos
An explainer video is one where you elaborate more on what your business is all about. Perhaps you can explain more about the products or services that you offer. Yes, you are free to make videos on social media platforms to keep your customers engaged. However, an explainer video is more professional and more detailed. Significantly more, you can also hire a video marketing agency in Australia to make a high-quality explainer video for your business.
However, note that before choosing any video marketing agency in Australia, you need to do your research and find one that offers nothing but professional and quality services.
- Have your company website in place
It takes time to build your brand, and having a website is one way to get started on the right foot. Since a website acts as the face of the company, it needs to be well designed so as to capture the attention of the potential customers. Additionally, implement the right SEO strategies in your website to ensure that it reaches the right target audience. Be updated on various SEO strategies as SEO is ever-evolving. You can also outsource web development services from professionals who will guide you through the whole process. Remember, to be able to be on top of the search engine results, you need to learn a lot about SEO strategies.
- Maximize on email marketing
We live in a digital era where emails are one of the most efficient ways to keep in touch with your clients. The moment you get a client for the first time, it is imperative to have their details for further engagement. It is through email marketing that you will be able to contact them, request them for their feedback, or even inform them of any sales, promotions, or new products that you might be having.