Ladies, have you ever felt self-conscious while scarfing down a greasy cheeseburger in front of your date and realized too late that you should have gotten the chicken nuggets? Well for one, you should stop dating dudes who bring you to fast food chains on dates. Unless of course they want to go to Freshness Burger in Japan—I hear that’s a classy establishment. They have burger wrappers especially designed for female customers who want to keep their delicate facade intact while chowing down on some beef and buns. It may seem sexist (because it is) but in Japan, women who have “ochobo” or small modest mouths are considered desirable. Since implementing the new wrappers, Freshness Burger has increased sales 200%. Maybe it’s because women legitimately worry about how their mouths look while eating, but I’d like to think it’s because people are getting them to take Instagram shots of their pets with lady mouths.