Quick! Off the top of your head, do you know what color a box of Lucky Charms is? How about Cheerios? Frosted Flakes? No I’m not just asking you this because I skipped breakfast and my blood sugar is dangerously low—I’m testing your brand memory. And I bet you knew every answer. That’s because whether or not you realize it, you’re brain is filled with logos, packaging design and commercial jingles instead of useful knowledge like which kind of berries are safe to eat if you get lost in the woods for days. If you want to find out how deep the corporate brainwashing really goes, play the Brand Memory Game. It includes 25 sets of cards that give you visual cues like colors and typefaces, but not the brand name itself. (By the way, without even Googling it: Red. Yellow. Blue.)
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