This month Sports Illustrated is celebrating their 50th anniversary. So what do they do to mark the momentous occasion? Put Barbie as their cover model, of course! Personally, I expected to see Kate Upton and her flawless chi-chis front and center, but what do I know? I’d argue how to sell a magazine, but we both know that’s not true: I’d just slap Miss Upton and her gazoongas on every mag and then wonder why nobody was buying stuff like Rachel Ray and Better Homes & Gardens anymore. Target.com will be exclusively selling a limited-edition Sports Illustrated Barbie. Not really sure who the target (TARGET!! LOLOL) audience is for all this, but again, what do I know? Clearly not much. Which is just a tick above nothing, so no more questions please. Just go back to composing your rant about how this Barbie x Sports Illustrated mash-up is or is not bad for society and leave me out of this. It’s time for lunch!


Related Categories: Toys & Games

Via: The New York Times

1 Comment

  1. alice

    this is fucking stupid and isn’t helping women feel better about themselves. Sports Illustrated is already mysoginistic as all hell and now there is some plastic bitch posing as a woman. Great.

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