Believe it or not, there are some folks that will spend upwards of $1,000 on sneakers. Affectionately known as sneaker heads, they search high and low for the coolest, rarest and freshest kicks known to man. But at the end of the day, we all lace up the same ol’ cotton shoe laces, one bunny ear at a time. Mr. Kennedy wants to separate the men from the boys. The world’s only precious metal shoelaces are created by using ancient, artisan jewelry techniques to hand weave threads of silver and gold.  Each set takes approximately 120 hours to perfect, making them a great match for your seriously over-priced sneaks.


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