It takes a lot to attract a runner’s attention while they’re doing their thing. Between blasting headphones, pumping adrenaline and a razor sharp focus on the finish line, their awareness is already spoken for. So how does a sneaker shop grab the attention of a potential customer who barely notices traffic, let alone nearby stores? They might start by putting a shiny new Nike Air Max sneaker on their front door. That’s where Sneakerknobs by Metrofarm step in. Sneakerknobs have started popping up stores in Berlin, Vienna, and Cologne in order to grab sneaker shoppers…or rather, to be grabbed by sneaker shoppers as they open the door.


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