This is a bizarre ad for an even more bizarre face exercising product called Facial Fitness Pao. It’s brought to us by (SURPRISE!) Japan. Allegedly the $135 piece of wiggly plastic works out your face muscles? Just pop it in your mouth and bounce your head? And inexplicably Cristiano Ronaldo is the spokesperson? I’m not even gonna pretend to know WTF is going on here and neither should you — it’s Japan! You’re wasting your time trying to understand. You’d be better off taking a nap or trying to crash the neighbor’s BBQ or something. Anything.