This is the Licki Brush. Basically a tongue brush. Not a brush for your tongue but a brush that looks like a tongue and that you wear on your mouth so you can groom your cat. Wow, you guys. Wow wow wow. I don’t know how to feel about this. Wait — yes I do. And the answer is not good. I feel not good about this.

Want a Licki Brush of your own? Head over to their Kickstarter HERE and score one for $19.