Don’t get me wrong, I am all about maximizing the entire tube of toothpaste. In order to do so, you must follow the instructions and squeeze from the bottom up! I can’t even tell you how many times I have requested this of my husband. Even still, I can’t deny that the Cedes Toothpaste Squeezer is absolutely ridiculous. Even if it gets every last drop of toothpaste out of the tube, spending $300 to do so does not seem cost effective. The hand-crafted, Italian, Perspex based toothpaste squeezer is clever and attractive, but definitely frivolous.