Some of the most successful designers don’t reinvent the wheel, but simply reimagine it. Designer Craighton Berman unraveled your basic lamp design and rebuilt it from the minimum elements that make it work. Made from plexiglass and a single extension cord the Coil Lamp turns what would have been considered an unsightly plug into the main attraction. This bright idea was originally created for the Deceptive Design exhibition at the Chicago Cultural Center, but is now available for sale online.

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