It wasn’t too long ago that beer geeks snubbed beer that came in a can, now it’s celebrated. Wine snobs are a different monster though. I am not quite sure they will come around to drinking their precious grapes out of a 12 ounce aluminum can. Union Wine Co. is toying with the idea anyway. In an effort to lighten things up a bit in the wine culture, the Portland, Oregon-based company wants to bring craft wine to the masses without the usual fancy pants approach. Their Underwood Pinot Noir will be canned and ready to go this spring.

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Via: design milk