It’s hard to take spicy foods seriously by name alone. After all, Taco Bell Fire Sauce, which sounds like it would burn your mouth on contact, only rates 500 on the scoville scale. That’s only about 10% as spicy as a jalapeno pepper. However the name “Instant Regret” is no joke. Instant Regret Peanut Butter rates 12 million on the Scoville scale. That’s 2,400 times as hot as a jalapeno. So for once you can trust the name—if you eat this peanut butter you will have instant regret… and probably later regret when it’s on the way out.

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