The Pringles can is one of those inventions that’s almost brilliant. It keeps your chips from breaking into a million pieces, but it’s too narrow. How do they expect the average American potato chip eater to fit their big greasy paws inside to get at the chips? A group of designers solved this problem once and for all. Their design, Bloom Chips, starts off as a cylindrical can and “blooms” into a bowl, making it easier to stuff your face… or share. I never share my Pringles… and no one ever asks because I pour them straight into my mouth. While there’s no longer a need to do that, with this new design I bet I can fit my whole face in there!

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