This product has to win the What Took So Long?! Award. Free Key is a “Press-To-Open” flat keyring designed by Eric von Schoultz. Made of sand blasted stainless steel, this seems a heck of a lot smarter than the ones we’ve been messing with all these years. Skip the broken nails, cut fingers, and copious amounts of cursing. With these you just press/pinch and the leverage helps open the end. This nice and easy to slip the keys on and off means I can add all the supermarket discount cards I want. Oh yeah.

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