In another case of life imitating art, to celebrate South Park‘s 15th season, Comedy Central and Frito-Lay are working together to bring one of the show’s staple snacks — Cheesy Poofs — to life. The cheese-flavored puffs, which are the favorite snack of South Park characters like Eric Cartman and Kyle Broflovski, will be officially unveiled this week at Comic-Con, after which they will sold at Walmart for $2.99 a bag. 1.5 million packages of Cheesy Poofs will be produced, so if you want ’em as bad as those little brats do, you better act fast.

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