Most of the best selling novels become movies and every book is available in eReader form. Will people forget about good old fashioned books? This campaign, “Become Someone Else” by the Lithuanian Agency called Love for Mint Vinetu is a clever way to get people excited about print on paper. The agency believes that when we reads books, we starts living it and identifying with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of this idea becoming someone else, and aims to provoke people to try on different personas for size. Plus, you can’t really do this with a Kindle