We’ve all seen it in cartoons – a character has a great idea, and a light bulb pops up over their had. What do you think it would mean if that light bulb were shaped like a brain? It could mean one of two things: either they deserve the title Brainzilla, or if Solovyov Design is to be believed, it would mean they’re interested in energy efficiency. That’s right, each brain-shaped Insight light bulb is extremely energy efficient when compared with a regular incandescent light bulb. I wonder what type of energy saving devices Brainzilla would come up with?