The property management industry has been blowing up over the last several years, and new property managers are popping up everywhere. With both current and existing companies competing for all the new property management leads, you have to find a way to stand out above the crowd. You don’t want to be trying to live off of the scraps of your competitors, you want your fair share of the pie!
Due to the ever growing popularity of online search, and people trusting online reviews more than ever, property management SEO has been a proven strategy for getting more traffic, exposure, and ultimately more property owner leads.
What is property management SEO?
SEO (search engine optimization) is the process of optimizing your website so that it will rank higher on search engines like Google and Bing for specific search phrases of “keywords”. This allows your property management website to be found by potential clients who are looking for help with property management service in your local area. The more traffic you get from these potential searchers, the more inquiries and calls you will get. The more calls and inquiries, the more leads! It’s all about increasing the size of your funnel and getting more people in at the top. SEO is a great way to expand the mouth of your funnel for more exposure.
How is SEO for Property Managers done?
By optimizing code, page titles, page content, page structure, and “off-site” signals such as back-links and citations. It also involves the process of reputation management. Search engines have extremely complex algorithms with hundreds of factors that determine where your website ranks. By following Google’s webmaster guidelines, you can ensure your SEO tactics are safe and not harming your google ranking.
What Companies can Benefit?
Both new and old property management companies will benefit greatly from the increased online visibility and exposure that legitimate white-hat SEO will bring. It’s not an overnight tactic, because it takes months to see results. You need to be patient and persistent. A lot of companies can jump into SEO, hire a company, and expect after the first week or two that they should see massive improvements. Unfortunately, SEO just doesn’t work that way! It’s more like growing a plant that will continue to give fruit for years to come.
Do it Alone? Or Hire Someone?
If you are new to SEO and don’t know where to start, it might be best for you to work with a digital marketing agency that specializes in SEO for property managers and real estate agents. When you are looking at companies to hire, you might want to consider their past experience, see examples of other property managers they have helped, and possibly ask to speak to a reference or two (just to be safe)
You also have the option of learning on your own as you go. It’s definitely possible to learn SEO from scratch, but don’t expect it to be easy. It’s time consuming and you will have some trial and error. Check out MOZ for some great information about learning the ins-and-outs of SEO.