Youtuber James C took a GoPro camera and duct taped it to a bottle of Fireball Cinnamon Whiskey. Then he passed the hooch around a wedding. Is it some kind of viral GoPro ad? Or is it for Fireball? Could be either, could be both, definitely doesn’t matter. It’s not like you’re gonna go out and buy a GoPro and Fireball after watching it. When it’s over, you’re probably gonna move on to a hilarious cat video and forget this ever happened. Trust me, I know how the internet works. Hilarious cat videos trump all.