This is a super clever ad that’s been installed on subway platforms in Stockhlom. The digital screens are equipped with ultra sonic sensors that activate as a train is passing, causing the woman’s hair to blow around just like in real life. Um, cool! I could watch this all day and I probably will. Damn the man! It’s Friday so it’s either this or take a nap under my desk. They’ll never find me! The ad is for Apotek, a pharmacy, and the tag line is: Makes your hair come alive. Ah, I see. It allllllllll makes sense now. Now I don’t know if Apotek is hocking shampoo or what, but whatever it is I’ll buy ten of each. You’ve got a customer for life!