Cereal is as American as mom and apple pie… maybe even more so. How often do you call your mom or eat apple pie? Probably no where near as often as you eat cereal. (Personally, I just ate cereal for dinner last night because I’m broke and my mom hasn’t returned my calls in months.) Cereal is convenient, delicious and makes a great snack when you’ve got combination munchies and cotton mouth. It’s hard to imagine a time without sugary breakfasts or cartoon tigers, but cereal hasn’t always been around. The Great American Cereal Book provides a detailed look at how cereal got its start and what made it so popular throughout the decades. The book contains pictures of old cereal boxes, vintage ads and rare memorabilia that’s fascinating in a Mad Men “wow advertising was so different back then” kinda way.